romney will win that. everyone is surprised that all of these polls are pretty much saying obama is in command of the lead. chuck talked about they lost august. one reading is that they lost the summer, the romney campaign. if you look at obama did, they did, at the start of this race was in may. that's when they started going out with tough ads and framing romney as someone who wasn't in touch with the middle class and the tax issue, him releasing his tax returns. he was always on the defensive and now he has a lot of ground to make up. gwen: is there an argument to be made that there is a policy shift going on in america's mind as well, not just a good speech or a good piece of positioning, but actually people are looking at their choices differently now? >> there are ways to think of this, not just through polling data but economic data and there is a surge of optimism. small business confidence is up. some financial market participant indexes are up. this would suggest that people are starting to feel